Ethiquill
EthiQuill, is a company dedicated to upholding journalistic integrity and ethics within the online news and social media landscape.
EthiQuill: the future of news aggregation
Project Type: Web Design, Product Design
Project Roles:
Web Design: Branding, Wireframe Creation, Presenting to stakeholders, Developer Handoff; Product Design: Branding, Wireframe Creation
Team: Diana Cholankeril, Ajay Vainuth, Suresh Durairaj
Duration: 2 months
I was hired to do the web design for their marketing site as well as create the initial product design pages for their digital products.
Over the course of 8 weeks, I created the branding for EthiQuill, as well as their website and the initial screens for the product designs as well.
Web Design
for Marketing
The Product Design
The Ask: to create the UI for the News Aggregator Portal. This is meant to be a hub for all news, each graded on the quality and reliability of the news and given a score.
The process: I conducted research on competitors in the space. There are several news aggregator such as Ground News, Google News and Apple News. I looked at different platforms, to understand how the vast content of different news articles is organized.
The UI design: It was important that the branding was visually complementary to the marketing site. In terms of functionality, there needed to be some level of customization based on a user’s news preferences. And also the option to customize by location.
The branding: After conducting interviews with the co-founders of Ethiquill, I came up with three brand attributes. Trust, Accessibility and Integrity. According to the color of psychology, the color blue gives off the feeling of credibility, trust, and communication.