Backstage by Spotify
Backstage.Spotify.com is the marketing website for the open platform, Backstage.io, created by Spotify
Design for marketing has transformed over the last 5 years..
No longer is it just a simple set of pages that illustrate a company’s mission and products.
In a consumer landscape where
many products
and services are now digital, we need
more robust and in depth marketing
websites to communicate these offerings.
Backstage.spotify.com
Project Type: Product Design for Marketing
Project Roles:
UX Research: User Interviews, Competitor Analysis ; UI Design: Branding, Wireframe Creation, Presenting to stakeholders
Team: Diana Cholankeril, Jen Kelly
Duration: 2 months
I was hired for this project to take a product design approach to Backstage.io’s marketing website. My goal was to provide initial concept wireframes to the the Backstage developer team.
Backstage.io is an open platform for building developer portals, and has a number of service and product offerings. Backstage’s team wanted the marketing site to better explain the full scope of these offerings. At the time, the site lacked unified branded that complemented the Backstage.io portal.
The Backstage team felt that
Backstage.io and Backstage.spotify.com should have
different branding styles.
However, I thought that it should be brought
together in a more complementary way.